Swapper Resources
Campaign Adversiting
Swap It is a national campaign running across TV, Print, Online and Radio. Scroll down to watch or download elements of the Swap It campaign.
To use images or text from the below resources, you will require a copyright/trademark licence.
Television commercial — Become a swapper
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In this TV commercial, we meet Eric for the first time and learn that by making simple, everyday swaps, he can lose his belly without losing out on the things he loves.
Television commercial — How to be a swapper
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In our second television commercial, Eric talks about how easy it is to think like a swapper, once you get started. We see some of the simple swaps he’s making and how they’re helping him enjoy a healthier, more active lifestyle
Radio Commercial - Eric
Eric's belly has been ballooning over the years, and he has now decided to do something about it, and has become a swapper. In this radio commercial, he explains why he became a swapper and just how easy it is to lose centimetres off your waistline, without losing out on the things you love.
Radio Commercial - How to be a swapper
As a swapper, Eric is introducing small changes to his lifestyle that are making a big difference to his health. In this follow up radio commercial, Eric talks about some of the swaps he’s making and the benefits for him and his family.
Print — Feed for a Lead
In these magazine ads, Eric demonstrates some simple nutrition and physical activity swaps.
Print — Fried for Fresh
In these magazine ads, Eric demonstrates some simple nutrition and physical activity swaps.
Outdoor (Transit) — Swap your stop and walk part of the way
Displayed near major roads, on public transport and near carparks, these posters show Eric making simple swaps in his everyday life that have a positive impact on his health.
Outdoor (Car Park) — Swap a close park for a short walk
Displayed near major roads, on public transport and near carparks, these posters show Eric making simple swaps in his everyday life that have a positive impact on his health.
Outdoor (Billboard) — Swap sitting for moving
Displayed near major roads, on public transport and near carparks, these posters show Eric making simple swaps in his everyday life that have a positive impact on his health.
Online — Swap a nap for a lap
These ads show Eric making some simple swaps to increase his physical activity.
Online — Swap a sit for a hit
These ads show Eric making some simple swaps to increase his physical activity.
If you would like to use Swap It, Don't Stop it advertising materials to help raise awareness of healthy lifestyle choices, please send an email to smu.info@health.gov.au with the following information and a licence agreement will be sent to you for consideration. Please note: A license is required if you are seeking to use the campaign television, radio or internet advertisements or if you wish to re-appropriate print material. If, however, you wish to receive copies of the campaign material for display or distribution, please use the online order form.
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